EXPECT TO MAKE IT PERFECT - CREATE AND CAPTURE VALUE
As an established multi-national organisation or as a new entrepreneurial venture, concise and aligned communication - the WHAT, HOW, AND MOST IMPORTANTLY, THE WHY - distinguishes you from your competitors in today's world of blurred clutter and artificial intelligence.
DO IT RIGHT. THE FIRST TIME.
Positioning Services Excellence as a successful brand identity, organisations must have a clearly defined value proposition to create - and sustain - brand equity. How do you evolve as an agile service organisation while staying on brand, maintaining relevance and adding value to the marketplace?
This is where the art and science of Services Marketing is the infinite differentiator of positioning.
Join Professor Dr Jochen Wirtz, leading our highly engaging executive retreats in Services Marketing & Management, best suitable for board and executive teams of organisations looking to optimise their collective impact.
Jochen Wirtz is the Deputy Dean of MBA Programmes at the National University of Singapore (NUS). As a former management consultant with Accenture, Arthur D. Little and KPMG, and with a long list of accolades and accomplishments, he is best known as one of the pioneers in services marketing. Wirtz has also reached fame as the author of over 20 titles, including books, academic articles and industry reports. The latest titles, Services Marketing: People, Technology, Strategy (9th ed, 2022) and Essentials of Services Marketing (4th ed, 2023), have become globally leading textbooks and have been translated for more than 26 countries.
DISCOVER THE RIGHT ARCHITECTURE OF MARKETING AND MANAGING SERVICES
Benefit from our executive retreats with Professor Dr Jochen Wirtz as he leads through highly interactive dialogues, inspiring and guiding participants through selected themes and content tailored to your company's specifics.
PROPEL FORWARD - NOT JUST A CATCHY LINE
During the 3/4 days, Professor Dr. Wirtz is taking you on a journey of the essentials of customer-focused Services Marketing considerations:
UNDERSTANDING SERVICE PRODUCTS, MARKETS AND CUSTOMERS
APPLYING THE 4 PS (PRODUCT, PRICE, PLACE AND PROMOTION) TO SERVICES
MANAGING THE CUSTOMER INTERFACE
DEVELOPING CUSTOMER RELATIONSHIPS
STRIVING FOR SERVICE EXCELLENCE
He will share insights and knowledge of recent academic research and managerial thinking, breaking it into practical context, highlighting the correct framework required for a progressive organisation, nurturing its people and functions in leadership, management and operations - to sustain, ensure success, and growth.
WHAT'S YOUR POINT OF DIFFERENCE?
Your board and C-suite will have the exclusive opportunity to delve into conversations of deep meaning in private and exclusive settings, brush up on navigating the complexities of services marketing, leverage the tools and techniques that optimise the impact of your messaging, deepen meaningful relationships and build stronger bonds.
Retreats are designed flexibly regarding dates, and destinations bespoke to your needs. Retreats are curated entirely to your requirements.
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